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IBM’s next slogan: Sexy’s out, boring’s in (CNET)

CNET - IBM hasn’t been cool or sexy for years. The Charlie Chaplin era was cute and yes, Big Blue did legitimate the PC as a business tool. But that’s ancient history. This company–never the hippest cat around–turned utterly super square under Lou Gerstner in the 1990s when IBM began to de-emphasize its personal computer business in favor of services, consulting, and infrastructure.

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This entry was posted on Saturday, October 18th, 2008 at 11:10 pm and is filed under Wordpress Plugins. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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