App marketing has had a huge impact thanks to the popularity of mobile apps. A lot of companies are more into creating apps for just about anything they can think of. App Store Optimization is the need of the hour to get any targeted apps in the top searched result pages using what are known as app store optimization tools. ASO is a lot similar to SEO, it is just that utilizing ASO efforts are made to improve your visibility in app and mobile stores. Learn more from this site www.ammobia.com
The rising popularity is witnessed through statistics that show that around 25 billion apps were downloaded since it was first introduced. You can read about it anywhere. This is the reason why so many stores are into app store marketing. The primary concept behind ASO is to improve the downloading performed by mobile apps such as iPhone, Android, iPad or even windows phone. This is definitely an effective strategy to keep up with when it comes to marketing in apple stores.
A lot of developers aren’t comfortable with app store optimization since they’re not that comfortable with it. In such a scenario even app store advertising or apple store marketing seems to be confusing. Even by using mobile app promotion that includes iPhone app marketing and android app marketing it becomes very hard for app stores to get desired results because of changing marketing predictability patterns and pattern of ranking rules that’s always changing.