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Scratching Under the Surface of a “New” Health Search Engine
Lots of buzz this week about Healthline.com, a new vertical search engine for medical information. Chris Sherman, in his SearchDay review, quotes the company's promotional material, which indicates that the site covers "62,000 web sites with between 45-50 million pages... [and] hosted content licensed from reliable content providers." However, my own initial examination showed a site that offers little to rival the best quality ad-and-sponsorship-free medical content on the web through sites like Medline Plus. Healthline relies principally on content from popular pre-existing 3rd party .com sources that could be obtained from any commercial search engine. I conducted a search...
SES: Panels, Award & Foosball Victory, Oh My
The Yahoo! Search team was in San Jose last week at Search Engine Strategies, and in addition to participating in panel discussions on semantic search, shopping search tactics and searcher behavior, we also took part in the SES Awards. The awards honor 15 search marketers and search engines, and the mission is to inspire innovation and encourage new ideas. Judges look at four key areas across all award categories: innovation in methodology and execution, achieving measurable success goals, excellence in tactical execution, and overall approach and category relevance. Yahoo! Search was evaluated in the "Search Engine with the Most Relevant Results" category by a panel of industry experts and the SES Awards editorial staff. We're happy to report that Yahoo! took home the top prize. We firmly believe that opening up our search ecosystem with platforms like SearchMonkey and BOSS, and adding features like Search Assist, will continue to enable us to focus on creating the best and most relevant search experience on the Web for users. But, a pat on the back is always nice!
As many know, foosball has long been a tradition here at Yahoo!. So, when we learned that there would be a foosball competition at SES, we knew our pride was on the line. On Wednesday night, Yahoo!'s Jake Rosenberg and Daniel Wong dueled with the major search engines to take home the Foosball title. Jake's snake shot was what secured the victory. Congrats Jake and Daniel! Overall, it was a memorable event. For more on the foosball competition, check out Yodel Anecdotal and Google's Webmaster Central Blog.Yahoo! Search Blog team
How to Lead on Search Engine Result Pages in 2009
Since there are lot many websites that are activated on the internet on the daily basis, it has become to market them regularly. The search engine marketing and SEO are the tools generally used to do the marketing of the websites on the internet. However, the online market is also as dynamic as the real stock market. There are new standards and upgrades everyday in the field of SEM and SEO. Yet so there are certain factors that remain consistent no matter whatever changes occur. Let’s just lo... read more
Google vs. Bing: Bing Holds Its Own in Search-Off
Talk about an iron grip on search. To research this column comparing Google's venerable search engine with Microsoft's upstart Bing, I Googled "Bing versus Google." It didn't even occur to me to Bing the search.In a nutshell, that's Microsoft's problem. The company recently unveiled a fresh and attractive search alternative to Google. It's just darn difficult to change habits, including my own.Google's is the search box affixed near the top of the Web browsers I use. And way more often than not, Google delivers the thorough search results I'm seeking and does so with expediency: If it ain't broke, don't fix it.But give Microsoft props. Bing, launched about a month ago, is really impressive, in another league compared with the Live Search engine it replaces.Bing bests Google on aesthetics. The Google home page is clean and sparse with the familiar Google Search button and links at the top for images, video, maps, news, shopping, Gmail and more.Bing's home page adds pizazz, with a stunning travel-oriented photo posted daily. An image of manta rays in Mexico graced Bing.com one day this week. Mouse over the image for factoids -- "These curious creatures are gentle, sociable and playful." Such brief digressions are fun. From the home page, you can click on images, videos, shopping, news, maps and travel.Of course, there's more to search than sending you on a wild, um, manta chase. You want fast, comprehensive and relevant results, a Google strength. Microsoft more than holds it own, especially in the areas Bing is initially concentrating on -- travel, health, finding local businesses and shopping. There's even a cash-back program on certain items you buy through Bing.Type "New York Mets," and the team's most recent scores and upcoming schedule are shown at the top of the results. Google displays the score of...
Bing Makes Gains, But Is Google Actually Suffering? (PC World)
PC World - Microsoft is gaining new ground with its freshly rebranded Bing search engine, some recently released data suggests. Bing, the research finds, grew 0.8 percent during its second week online, adding onto a 2.2 percent jump it saw during its debut week. One question that has yet to be answered, though, is how that growth is affecting other search engines -- namely Google.
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